20 benefits I have enjoyed since having a blog focused on Chinese Medicine
As a follow-up to my previous popular post about Why all natural health care practitioners should have a blog, I thought I would put forward a list of the benefits I have noticed so far in having my blog about Chinese medicine. I want to create this list because I feel that there could be so much benefit to patients if more health care practitioners would face their fears and put their thoughts out there. This is particularly true in the field of natural medicine, because there is so much low-quality information on the Internet about various natural healing modalities. By flooding the Internet with high-quality personalized content, we can be a force for change in the minds of the world’s citizens. A noble goal! Now, the list.
- Connections with peers : I have a lot of good friends at school and in the Portland acupuncture and herbal medicine community. I wouldn’t trade those connections for anything. However, it’s really wonderful to be able to connect with Chinese medicine students and new practitioners all over the world. Some of those connections seem to be bearing real fruit that will enrich my life for years to come. Lesson - if you want to network within your profession, become a blogger!
- Connections with patients and future patients : In the post I linked to above, there was some discussion about whether blogging is an effective way to bring in patients. I won’t really know until I thoroughly test it, but I have found that my current patients at the clinic enjoy reading my thoughts. At least one patient has rescheduled because she received her email update and it reminded her to reschedule! In the end, though, it’s really about helping to educate patients about the power and promise of Chinese medicine. Lesson - If you’re interested in keeping in touch with your patients, consider blogging and having them sign up for email updates!
- Free critique of my own ideas, refining my thinking about Chinese medicine : Many people are afraid to write about their thoughts concerning Chinese medicine. I’ve never supposed I have all the answers. Sometimes (gasp) I’m even just wrong. But, you really don’t know what you don’t know until you write about it and put it out there. It can be scary, but exhilarating and I truly believe I have grown as a student and scholar by blogging. Lesson - Want to be an expert in your field? Write about it and pay attention to corrections and criticism.
- Writing practice : I guess this is self explanatory, but it’s always easier to learn how to write by … writing. :) Lesson - If “you’re not a writer,” the best way to become one is to start writing. It’s funny like that.
- Crash course in Internet marketing : Because I decided I wanted to grow this blog as large as I could and make some money with it, I had to start learning a lot about Internet marketing. I’ve consumed a whole lot of information on the subject and while I’m no expert, I’m happy to say I get it for the most part. Lesson - Blogging is a multi-skill activity that will expand your knowledge in many different respects.
- Staying abreast of trends in technology : I’m not obsessed with gadgets (really, I’m not!) or even Internet trends. However, in an effort to keep reasonably well updated, I do learn quite a bit about what’s going on and what’s coming up. I like feeling like I know what’s going on and I learn by doing - so running a blog (or three) is an effective way to keep up to date. Lesson - Similar to the one associated with #5.
- Higher standard of personal organization (more projects means more organization) : For some people, more to do means less organized. Naturally, this leads people to believe that they can become more organized if they just simplify their lives and take on fewer projects. For some people, this may be appropriate. In my case, I find that (to a certain limit) the more I take on, the more efficient I become at managing it. When I have relatively little to do, I actually become less likely to fulfill my basic obligations! Many people have asked me how I do what I do - to them I say that the event that most shaped my ability to do a lot was the birth of my daughter. This surely has many dimensions, but one of them was that because of the compression of my available time, I had to become better at managing my time. My schooling, blogging and other activities just add to this. Lesson - You’re capable of more. Maybe much more.
- A higher than average tolerance for thoughtless comments : If blogging doesn’t give you a thick skin, nothing will. I have been blessed to have a lower than average number of “trolls” and my comment spam catching software is quite effective, but I still get a few folks who think it’s fun to be intentionally antagonistic. You learn to ignore them. Lesson - Don’t let a few bad apples spoil the whole crate.
- Less tendency to goof off on the Internet : I know, I know. This sounds crazy. But, because I see being online as part of my job, I really don’t want to use it very much “for fun.” I get off as quickly as I can unless a good friend is online and interested in conversation. My friends who primarily use the Internet for shopping and email seem far more likely to wander the crazytube of the Internet aimlessly. Poor things. Lesson - You can learn to be productive on the Internet. Yes, really.
- Helping others gain study skills : There are lots of ways that I feel that my work on Deepest Health has helped others - and this is truly the greatest benefits I have received by blogging about Chinese Medicine. I’ve listed just three ways I’ve helped here, but there are others. Lesson - If you are a person who likes to help people, blogging is one way you can fulfill that divine desire.
- Helping others understand Chinese medicine concepts : Countless examples abound, from talking to people about the six conformations to talking about the organ clock and so much more. I really enjoy sharing what I’m learning with others. I learn so much in doing so.
- Helping to promote friends’ businesses and hobbies : I’ve promoted others blogs but also businesses like Paul Rosenberg’s Sacred Tea.
- Walking farther along my spiritual path : While I certainly would have made spiritual progress without this blog, the connections I’ve made and conversations I’ve had have really helped me move along. Because I feel empowered to discuss spiritual matters on this blog, it’s been relatively simple to use my blogging as a medium to walk my Path. Lesson - Technology does not negate spirituality.
- Money and other material benefits : Of course it has been nice to get some material benefits from blogging. I’m nowhere near making even a part-time income, but it grows with every lesson from Yaro I am able to implement. I have enjoyed receiving review copies of books and software as well. While I wouldn’t blog ONLY for the material benefits, they are nice. Lesson - Blogging can be profitable in more ways than one.
- Lateral networking : Because of the nature of the Internet, people run across Deepest Health from many different walks of life and professions. While I do come in contact with all sorts of people in the offline world, I generally keep within a certain group of friends and colleagues. The connections I have made with people in very diverse fields has helped me to think differently about Chinese Medicine, and I’m profoundly grateful for that. Lesson - Reaching out on the Internet helps you connect with the whole world.
- Ability to say, in conversation, “I’m a blogger” : A silly one, perhaps. But, it is always interesting to see people’s reactions. More often than not, they try to ignore that I said it. Sometimes, they ask what that means. Sometimes, they launch into a diatribe about Myspace. It’s entertaining. No lesson required.
- A greater appreciation for the immense diversity of our planet : This is connected to some degree with #15 about lateral networking. Again, because of the nature of the Internet, you just end up connecting with a wider variety of people than you would normally when you blog. Particularly when I use various forms of social media, I get a sense for what’s going on in Cairo or Melbourne or anywhere else. I understand the struggles that normal people go through in places different from my own. I also begin to see how similar we all are. Lesson - The world is a vast, fascinating place. You don’t have to pay an arm and a leg to connect with it.
- Better posture : Over time I’ve gone from sitting in a somewhat ergonomically structured plush office chair to a kitchen chair to my current seat - a simple short flat bench. Strange? I find that I am able to keep better posture when I have less support. I don’t know if this makes any biomechanical sense at all. Regardless, I have never paid so much attention to my posture as I have on long days of blogging. Lesson - Just because other people slouch at the computer doesn’t mean you have to.
- A greater than average tolerance for sitting in long, long, long classes and seminars : This one goes with #18 to a certain degree. Instead of making me less tolerant to sitting, blogging has increased my stamina when it comes to sedentary activity. I should note that while I do have long periods of sitting and writing, I do get up to do a couple of minutes of exercise about every 30 minutes. I will sometimes do this in seminars when it is possible (as when I end up in the back of the room and it is not very quiet). I’ll just get up and stretch my legs. But, in general, I find that my ability to sit when necessary is much increased, and this has been tremendously helpful in some circumstances. Lesson - Yeah, sitting all the time is no good, but you have to count your blessings.
- Greater finger strength for needling : I have fingers of POWER from all of this typing, I assure you. Seriously, though, I pay close attention to my finger health, which includes finger exercising. I don’t know if this has actually helped my needling, but let’s just pretend. Lesson - See lesson#19 above.
Thanks for reading,
Eric
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Tags: Blogging, Business, fun, internet, Learning, lists, networking, organization, student, Technology, writingRelated posts
The nuts and bolts of the Chinese medicine awareness experiement
In two articles, Abdallah and I have begun to lay out the foundations for a project that is, in some ways, the extension of the Year of Sagely Living. There hasn’t been much discussion generated around those two articles. There are two possible reasons for this and they both come down to our failure to express the essence of the project appropriately. I will offer two articles - one today and one tomorrow - that attempt to explain the project clearly and also highlight its importance.
First, here, I’d like to just lay out in very clear prose what it is we are proposing and, briefly, why.
Record of a journey
Blogging is, at its best, the record of some person’s (or people’s) particular way through life. Even when the blog isn’t personal, it represents a particular take on some particular aspect of the experience of living. Deepest Health has always been mostly about exploring Classical Chinese medicine from the perspective of one student, myself. In this journey, I’ve revealed my own struggles and a-ha moments. I’ve also attempted to share the knowledge I’ve gained in my schooling in an effort to make good information about Chinese medicine more available. As I grow and change, so does the blog.
I’ve walked across a threshold in my study - the threshold from theory to practice. In doing so, I’ve learned deeply the importance of rock-solid theory. More than that, I’ve learned about the inseperability of theory and practice. They inform and shape one another. One of the places where theory and practice interpenetrate for me is in the realm of Chinese medical symbolism. What I’ve learned about the symbols of Chinese medicine from a few professors, most overtly Heiner Fruehauf, is the way that Chinese medicine is actually built on a system of symbols and a method of symbolic perception and thinking that is at least somewhat alien to contemporary Western consciousness. I’ve tried to make that way of thinking and perceiving less alien for myself and, through my blog, for you.
In clinic, I don’t think that much about the Chinese medicine organ clock. But, I do think a lot about symbols. I think about the symbolism of the pulse. About how to read it, how to match it up with patient experience. I think about how the pulses are written about in Classical texts and the deep symbolic meaning present in every character. I think about the symbol of the human face, a microcosmic representation of the whole body. I consider the symbolic diagnostic methods of Worsley style five element acupuncture. I wonder about the concise descriptions of symptoms patterns in the Shang Han Lun, and begin to understand the deep symbolic nature of the characters that make up those descriptions. I see how all of my professors seek to understand this way of thinking, seek to incorporate it into their practice, despite how they feel about more overt conversations about the subject.
There is no class that can teach me how to think symbolically. There is no seminar that can rearrange your mind so you think less analytically and more holistically. There is only lived experience. There is only gentle but persistent effort. Nature and patients as teachers.
Wait, didn’t I say this was going to be clear?
Yes, yes yes… To provide a “why” for the rambling “what” above, please accept the following. I believe that by teaching myself to think symbolically, to deeply perceive the infinite richness of patients and nature and the world at large, I will gain information that will make me a better clinician. There are lots of ways to teach myself these skills. There are lots of layers to be unfolded. The project that Abdallah and I are proposing is simply to record our journey to gain this particular way of thinking and perceiving. Just as everything it will grow and change, but here are the essential elements:
So what is this going to look like?
Records of our efforts in the form of text articles : This is more of the same as far as Deepest Health is concerned. You can expect frequent reports on how our efforts are progressing. Sometimes this will come in the form of an article about a formula or an herb, something like you’ve seen here before. But, it will attempt to go deeper by incorporating multi-sensory lived experience. Sometimes it might be a new type of article that reports back on a specific experience along the lines of what I’ve described above. For instance, if one week I find myself especially attracted to understanding the Chinese medicine concept of fire, I might write an article about all of my multifaceted research on the subject. This could incorporate lines and interpretation of those lines from various Classical texts. It could incorporate my own musings about patients and myself as related to fire. It might posit connections between lines in the Classical texts, formulas that I have recently prescribed and some aspect of popular culture that makes clear some important relationship. It could involve a series of photographs around Portland as well as a recording of some firedancers on a mountaintop. Which brings me to the next point…
Multimedia integration : What we are proposing is that only by laying open ALL of our senses are we able to really understand the wisdom of the ancients. How many of us really understand the five odors and colors used in diagnosis? How many of us really understand the five flavors of herbs? This understanding is important to have on an intellectual level, of course, and textual analysis is important for that. But equally important is our lived experience of these things. Now, while we would be hard pressed to offer scents and flavors on the Internet, we can certainly talk about scents and flavors. But, what will really set this project, and ultimately this blog, apart is the inclusion of audio and visual content to help illustrate concepts.
I have been experimenting with audio and have been very impressed with the medium. I recently purchased some new equipment that will help me deliver higher quality audio to Deepest Health readers/listeners. I would love to continue to offer record of conversations, as well as music and soundscapes that illustrate particular points. Imagine the impact of not only reading an article about Shaoyang fire, but hearing audio that is evocative of this primal force and seeing photographs and drawings that seek to explore the concept further! We will offer audio as well as pictures, artwork and video. Some of it will be strictly in service of elucidating particular concepts, but also just to continue to enrich the site’s content - as with interviews, video of my talking head, and so on.
Some of what we put forward may be pure folly! You may watch a particular video, hear an audio, or read an article and think : By jove, they’ve gone off the deep end! And that’s when audience participation comes in. We want lively conversation! We want response! Further, as we explore the project you may find that you hear, see, smell and feel things that go along with (or contradict) what we are putting forward. We’ll post it! Put it forward! Let us create a living database of information that goes beyond the simple recounting of TCM textbooks. The future of Chinese medicine on the Internet, no less! :) But, it is important to note that for me, the Classical texts are the ground from which all I think about springs and ultimately it is what I want to keep connected to at all times. I believe this will help us from going too far afield, proposing theories and ideas that are radically disconnected from the thousands of years of clinical experience that we are fortunate to have access to as students and practitioners.
I hope this helps explain what we’re after. More to come.
Tags: Blogging, content, internet, multimedia, nature, patterns, study, symbolism, The Project, Theory, video, Year of Sagely LivingRelated posts
Technological teaching : social networking for natural medicine practitioners and a study update
I’ve been working with Saturday features these last few months. I like the idea of a links post, but they don’t get much traffic and they’re sort of boring to write. I figure it makes more sense to offer something of real value while enjoying the process myself. So, on this cloudy Oregon summer morning, I’d like to try something new. On Saturdays, until I find something that works even better, I’ll offer a technological teaching geared toward the natural medicine crowd. Remember when I wrote about why every healthcare provider should have a blog and the ensuing discussion about the apparent misgivings most natural medicine practitioners seem to have about technology? Well, I have a passion for bringing our profession up to speed - we belong on the Internet - people need us! Every week, I’ll try to think of something new to point out. It will still be links-based, but the links won’t just be stuff I think is interesting. Instead, the links will be part of the teaching.
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Before I continue with the technological teaching, I wanted to refer back to another post I made recently about studying Chinese medicine. As school approaches (my last year!) I find myself being forced to think increasingly of how to get myself back into the mindset for institutional education. I’ve also continued to notice my knowledge deficiencies while in clinic. Not to mention, I’m supposed to be working on the thesis required for my Classical Chinese Medicine degree at NCNM. I find that in the summer, I naturally turn away from intense study and towards other things (like blogging) but now it’s time to turn back. In the article referenced above, I decided to try a new method of studying that would allow me to cycle through topics each day. As usual, I bit off a little more than I could chew. In this case, I simply picked too many topics. I found that it was too difficult to keep the categories discreet, and often because of the natural flow of my weeks I was “into” particular topics on particular days.
To refine the process, I will suggest the following topics be studied each day - with the complete group to be studied at least every two weeks. This allows for a more natural decision making process when I sit down to study, yet still ensures that I actually work on each topic. This last part is important, because I find that sometimes I get a little too obsessed with one topic and my knowledge and skill in the other crucial areas suffers.
Topics:
- Formulas : names, dosages, signs/symptoms (especially pulses) and all associated information
- Points : mostly just location and categories for now
- Diagnostics : working more closely with pulses, tongues and other diagnostic information
- Pathology : six conformations/shang han, 19 lines/5 evils, Zangfu/TCM and Western when desired
- Physiology : working with the information I have to keep diving deeper into the physiology of Chinese medicine organ systems and their interrelationships
- Symbolism : working more explicitly with the information I’ve gleaned from Classical texts and my professors at NCNM
If this succeeds, I’d like to see how it works to share something I’ve learned from each topic each week. I know that some of you students out there have been missing the more basic posts I used to write, and my explicit study in these various areas might bear some fruit as far as sharable content is concerned. Stay tuned.
—
Now, what about technology? To keep this post as short as possible, I won’t launch into any diatribes. I hope to just show people how valuable the Internet can be and how crucial it is that we, as healthcare providers, link into this rapidly growing method of connection and communication. Today, I’d like to talk a little bit about…
**Social networking**
Human beings are social animals. Some have lamented the invention of the computer, and then the Internet, claiming that it negatively impacts social relationships between people. Now, of course, I think this is a bit of a chicken-or-the-egg question since for our society to accept such a technology implies that we had already gone far afield. That is, of course, if this lamentation has any basis. I’m not ready to deliver a proclamation on that just yet, but I do believe that any such insinuation is probably overstated. Anyway, the thing has doubtless been improved by the invention of blogging and, most recently, the flourishing of social networking tools.
Both blogging and social networking tools share something in common - they encourage conversation among people. You are all mostly familiar with blogging, I assume. You may be less familiar with the various social networking tools. There are quite a few types, and those who are more detail oriented than myself could probably explain them in encyclopedic fashion. But, to keep it real, I offer these simple categories and definitions:
1. Social networking sites that are more about keeping people updated and sharing more static information: These sites are usually larger and more feature-rich. They invite people to develop a very full profile, often include advertising and other monetization, and frequently connect with other types of content (like static websites containing large amounts of information). Most of these do include aspects of the second type, but most people don’t use them that way. I’m thinking here of sites like Facebook, Linkedin, Myspace, Gaia.com and Rootdown.us (links to these sites that allow you to add me easily as a friend are below).
These sites require some set up to be most functional. You go in, set up a profile and add a picture, add groups and interests, find your friends and colleagues and gradually over time will build a group of people (a network) that is easy to connect with. In my experience, the social aspects of these sites are relatively deemphasized. What I mean is that there’s not much conversation going on and often, particularly among the over-25 set, updates are infrequent. They are still very valuable, however. I have found lots of long-lost friends using these tools, plus the integration of microblogging tools (see below) allow for more conversational interaction. The more robust nature of these tools allows for a wider range of functionality as well. For instance, on Gaia.com - a social networking site for “conscious living” - you can write blog entries, list your favorite books, search for information on a variety of alternative lifestyle topics and be informed of upcoming events you may be interested in.
2. Social networking sites that are more about conversing and sharing developing information : These tools are often grouped under the word “microblogging.” Microblogging is a way of sharing short bits of information (under 150 characters) frequently. Using these sites, you set up a small profile and add friends. You can easily update the services (eventually even using your mobile phone) and read others’ updates and in doing so, you have a good sense for what your contacts are doing in any given day. Lots of news bytes are shared using this service - it can be interesting to watch the unfolding of a given story as percieved by people all over the world in all different socio-political circumstances. It’s also an easy way to share links to your latest blog content or ask people for support for charity causes or for promoting your content on sites like Digg and Stumbleupon (which are also, technically, social media sites - but are very different so I won’t cover them here). Twitter and Plurk are the two most popular microblogging services. See links below.
Why should you get involved?
These sites are a great way to start establishing yourself as a presence on the Internet. The conversations you have with others will gradually introduce you into the online flow - which can be very helpful if you ever plan to promote yourself or your clinic online. It’s also a fantastic way to meet people from all over the world and to begin to see things through eyes other than your own. I also find it a very helpful way to keep up with friends, family and colleagues that I otherwise would need to have an hour-long “catching up” conversation with each time I met up with them. Some may say that this is degrading normal human interaction, but I’ve found it only to enrich the relationships I have with people “in real life.”
Join me in the social media revolution - add me as a friend!
Here are my links for the various social media sites. You can click here to add me to your profile and we will be able to see one another’s updates. If you have any questions or anything to share about social media, go ahead and leave a comment at the end of this post and I’ll answer any and all questions as well as participating in any ensuing conversation. I look forward to seeing you all there. :) Note: Some of these links are not going to lead you to my profile, but to the page where you can sign up for an account. Once you do that, you can add me - sometimes using the links below or just by searching for me by my username or password.
- Facebook (I think I’m found as Eric Grey in this service)
- Myspace (I should note that I don’t use this service as much as the others, I’m pylonian here)
- Gaia.com (I’m pylonian on this service)
- Rootdown.us (I’m deepesthealth on this service)
- Linkedin (I believe I’m just Eric Grey on this service)
- Twitter (I’m pylonian here)
- Plurk (I’m deepesthealth here)
It’s worth noting that there are a variety of social networking sites that are specifically aimed at particular groups of people or particular kinds of content. For instance, there is a social networking site for Muslims, as well as one just for sharing information about Travel. There are also photosharing social networks like Flickr. Rootdown.us (listed above) is one such type of site - geared particularly towards people interested in Chinese medicine. I should note that Rootdown isn’t a social networking site as such, but incorporates some of those elements - a practice becoming increasingly common on the Internet.
If you’re interested, here’s a Wikipedia list of most of the popular social networking websites.
Thanks for reading,
Eric
Tags: Blogging, education, fun, internet, links, student, study, studying, Technology, websitesRelated posts
Shameless self promotion?
This Saturday’s links are, perhaps, a bit self serving. I hope you won’t think it’s too much - but if you do, I apologize. I just started two new blogs that I hope you will be interested in reading. They are both just brand new - like a baby still covered in various tissues, squinty eyed, bright red and squalling. The designs are fairly stable, but the sidebars will get more complex and certainly lots of new free content will be added over the next several months. Remember how fun it was a the beginning of Deepest Health? No? Well - get in on these while the fun is still building. :)
1. Naturalmedicinesuccess.com : This blog has multiple purposes. At base, it will be a blow-by-blow chronicle of the building of my medical practice with my partner, Amanda Barp LMT. We will take you through our process from nascent vision statement to opening day and beyond. Along the way, we hope to offer tons of value. We’ll do reviews : of herb and other types of companies, of software and hardware, of organizations, of anything that warrants a review. We’ll do interviews : of prominent business people in the field of natural medicine, of folks in various companies in natural medicine, of our peers who are struggling to do what we’re doing, and so on. We’ll tell stories : of the adventure that is working with your spouse, of the even greater adventure that is integrating your whole immediate family into one’s business, of interacting with patients (confidentiality preserved, of course), peers, vendors and official persons of all stripes. We’ll offer our take on the best of the best and the worst of the worst. We may have other folks joining us in the writing as well. I think it will be a great read for beginning entrepreneurs in any field but the particular bent will be, of course, natural medicine - since that’s what we’re doing.
2. Ericgrey.com : It’s time for me, finally, to have a personal site. There’s just so much I do that has little to do directly with Chinese medicine. I want to keep Deepest Health as focused on Chinese medicine and the things it directly connects with in my mind. I hope you appreciate that. Ericgrey.com will be far more personal, and it is the one of the two that you may be less interested in as Deepest Health readers. No offense taken, I promise. I’ll talk about a variety of subjects, but because of the nature of my life I will almost certainly focus primarily on the following topics:
- My eclectic spiritual practice (that takes Christianity as its base but involves Daoism, Confucianism and Buddhism)
- Veganism and raising a vegan family in a wacky, wacky world
- Personal development, including personal organization and various technology involved
- Raising a conscious and compassionate kid (again, in a wacky, wacky world)
I reserve the right to go off-topic there. It’s mine, ok? :D
Okay, so I owe it to you to put a non-me link in the list. :)
3. I’m not sure how many of you know Steve Pavlina. I acutally read most of Steve’s stuff before I started Deepest Health, so I may not have talked about him much on this site. Steve has nothing to do with Chinese medicine, but his personal development philosophy (focused on love, compassion, and clear thinking) certainly resonates with many of the principles of the medicine. I’ve linked specifically to a great month of his blog archives - nearly every article is a winner. He has an extensive archive - I recommend you read through the first two years in particular. Great, great stuff. Very helpful for practitioner development.
Thanks for reading,
Eric
Tags: Blogging, Business, eric grey, fun, internet, links, Personal Development, vegan, veganismRelated posts
7 Reasons why cool people don’t blog
One of the greatest benefits of blogging is the many relationships you build with other bloggers and blog readers. I believe this is the especially case in a small niche like Chinese medicine. There simply aren’t many active blogs (or even, really, non-blog websites) out there. This creates a pretty small pond in which for fishes of any size to swim. It’s a positive thing in some ways - it’s easy to get to know the folks in the field and the relationships built are pretty intimate. But, having more folks as part of the conversation makes for a more robust conversation! Further, when there are a lot of folks working in a given niche a kind of ecosystem evolves that allows for lots of fruitful cross-pollination, traffic building and ultimately more potential profit for everyone.
I’ve done a lot of thinking about why there aren’t more active bloggers in the world of Chinese medicine. In my research, I’ve discovered that there are a number of niches in the general category of “conscious living” that are bizarrely unfilled or under filled. While there are plenty of people searching for information about more “alternative” topics (like veganism, meditation and Eastern spirituality, simplicity, naturopathic medicine, homeopathy, eco-consciousness, local food, etc…) there aren’t that many people having robust and interesting conversations about these topics. In talking with my friends and reading through some forum and email exchanges, I think I have at least one (mildly tongue in cheek) reason why this phenomenon is occurring.
Simply - consciously living folks who are knowledgeable about these topics are too cool for blogging. :) What can I possibly mean by that? I’m obviously joking a bit, but I do encounter a quite perplexing attitude when I talk about blogging to people in the Chinese medicine and naturopathic community. They look at me as if I’m a creature from another planet, a traitor to my kind or some hybrid of both. After some long thinking, I think I’ve discovered some reasons that these wise, conscious and unbelievably cool people haven’t yet discovered the power of blogging.
—-
1. They don’t want to spend so much time with computers : I think this is the most crucial item on the list. There is a perception that, in order to be a blogger, you have to be married to your computer. Seeing me blogging probably doesn’t help that perception much. But many people have managed to create active, exciting and profitable blogs on around two hours of active work per day. Further, even creating a blog and posting your thoughts just a couple of times a week can do a lot to counter the weak and outright bad information out there about all the topics I’ve listed above. My point is simple - you don’t have to have your computer glued to your hands in order to be a successful blogger!
I think behind this is the latent idea in the natural medicine community that computer technology is inherently bad. I meet and greet this misperception nearly every day. I understand where it comes from. Many people who use computers frequently don’t lead very healthful lifestyles - long hours of sitting, staring, eating whatever is at hand, terrible posture, etc… it can be a detriment to balance, to be sure. It doesn’t have to be that way. I’d argue that it isn’t that way in the majority of cases. In my time blogging, my lifestyle has become MORE healthful - not less. I don’t believe that I am being invisibly eviscerated by rays of death emanating from my machine. I simply haven’t seen or felt any evidence that this is the case. I think it’s high time that we as natural medicine practitioners and supporters of all kinds of alternative lifestyles take another look at our perceptions of computers and computer technology. Let’s find a way to make it a boon, not a bane.
2. They don’t have time because they’re doing cooler things : A lot of us are very busy. I’m very busy. Oh man, you don’t even know. So very busy. A quick glance at my active project lists shows over sixty currently active projects pulling at my attention. I’m not exaggerating. I have an eleven year old daughter (going on sixteen), I’m in my intern year, I’m student body president at NCNM, active in a number of other organizations, working on projects for both of my main mentors, I’m starting a business and trying to keep up in a number of fields by self-educating. That’s just for starters and doesn’t include my personal projects. What keeps me alive? Self cultivation and the power of the relationships I cultivate both online and offline.
Regardless - this “reason” is related to the first — that blogging has to take a lot of time. It doesn’t. To be truthful, at first it does take some time to get set up and to get used to the work flow. After that, things get easier and only have to get time consuming if you decide to change or expand something. At the most basic level, it can easily be 5 hours or less of your working week. Easily!
3. They’re not self absorbed : As I discussed in a recent article, many people have the perception that you have to be very into yourself in order to project your thoughts to the universe online. I don’t think this is the case. When you’re blogging about a topic that you care about, even if you blog in very personal terms, your focus is the topic - not yourself. Even if you do a little self-promotion (like in promoting your private practice, or a lecture series or a product you just released) the focus is really on informing people about something that might be of interest to them. Further, if we keep in mind that the desire should be to get great information about natural medicine (or whatever topic) out there for people to find - you can have a very giving mindset and be somewhat ego-less in the whole process.
4. They communicate in other, cooler, ways : Some people don’t understand the blogging format and feel that their thoughts are better projected in other, more traditional, ways. Perhaps they have a mailed newsletter or publish articles in industry journals. Perhaps they are fortunate enough to have book deals or a regular newspaper or magazine column. All of these types of people can benefit from blogging. By leveraging this simple and powerful communication medium, they can help magnify the positive educational effects of their print media offerings. My friend and colleague, Abdallah B Stickley, provides a good example of this method with his blogging about his Chinese Medicine Times article.
5. They know it doesn’t make any difference what people say on the Internet: I have been on the Internet since the Internet was born. That’s just a simple truth that, I think, explains why I believe so much in the power of this medium of communication. From the very beginning, I saw how it was changing how people talked to one another (in good and bad ways) and when blogging first began, I rejoiced at how it might allow ordinary people to discuss their experience of life and how they live it. There is something very powerful in sharing one’s take on the world with others and something even more powerful about stumbling upon the works of someone from a very different background with whom you have some resonance. This is made more possible, in my opinion, by the Internet and blogging in particular. I have been changed by the things I read on blogs, and I know people have been changed by what I’ve written here. If that doesn’t matter, I don’t know what does.
6. They’re not techno-savvy because of number one and two above : I think the first two things I mentioned on this list keep people from becoming acquainted with the technology involved in blogging. At my school, NCNM, I would say about 50% of the student population gets confused by simply checking their email. Though it puts me at risk of offending them, I want to say that I feel like this is a kind of feigned helplessness. Because many have this ideological stance against technology (as I’ve said, I think its an erroneous stance) and because they believe themselves to be too busy - they do not learn the requisite skills needed to blog.
What are those requisite skills? Well, checking email is a good start. The ability to navigate a basic word processor is necessary - since most blogging software has similarities to basic word processors. You have to have some familiarity with how the Internet works and how to find information using search engines. From there, you can learn the rest as you go. As I mentioned in my article yesterday, there are training programs available for people who would like to learn to blog - and I can highly recommend Yaro Starak’s Blog Mastermind program. Please read those above linked articles if you want to learn more about the program.
7. Secretly, they don’t think they have much to say : I think the majority of people, at least in the United States, have been trained to think of themselves and their thoughts as fundamentally meaningless. The vast majority of public education in this country kills creativity, makes people question their ability to think and generally tries to produce a buzzing hive of listless worker bees. To put it mildly. Because of this, most people grow up thinking that OTHER people have important things to say and that noone could possibly want to hear what they are thinking or what they believe. It may be that you don’t have much to offer in the way of blogging content - but I doubt it.
Have you faced a major illness, whether in yourself or in someone else? Have you started a business? Do you specialize in something within your field? Have you travelled to a foreign country? Learned another language? Do you have a garden? Do you have any hobbies? Do you have strong political beliefs? Are you an avid researcher of one topic or another? Do you have a family with a strong tradition in something? Do you have allergies or particular food preferences that other people don’t have? Do you excel at finding interesting photographs or stories? The list of questions could go on - if you can answer yes to any of these and similar questions - you can be a blogger. In fact, you SHOULD be. Your adoring public awaits. :)
Note: I should mention that a subset of this last point is the group of people who may have something to say, but don’t think they can write. Yaro actually goes into some detail about the “but I can’t write” objection - but let me assure you - you don’t need to write the next Great American Novel. If you can get your point across, you can blog.
Thanks for reading,
Eric
PS: If you’re interested in blogging and even making some money at it, feel free to download the Blog Profits blueprint written by Yaro Starak, my blog mentor. Also, please check out the articles that I linked to above if you haven’t already. Finally, I’m always happy to talk with folks some more about my experience with Blog Mastermind - just email me at d e e p e s t h e a l t h @ g m a i l . c o m, with no spaces between the letters. Also, as always, feel free to share your thoughts and questions in the comments!
Tags: Blogging, Business, community, content, creativity, education, fun, internet, Technology, websites
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